Saturday, June 11, 2016

The Watson Society encourages diffusion in Italy of Nation Brander as a profession

Nation Branding aims to measure, build and manage the reputation of Countries. Nation Branding is closely related to Public Diplomacy and in this view is really just a metaphor for how effectively Countries compete with each other for favourable perception, be it with regard to exports, governance, tourism, investment and immigration, culture and heritage, or people (Anholt, 2007).

Nation Brander is who operatively plan and manage Nation Branding activities and may be seen not anymore as a Public Relations or Marketing specialization but a professional role of its own.

The Watson Society decides to support and encourage the diffusion of this relatively new profession to the Italian Country, by the means of its activities of advocacy, raising the awareness of any possible Nation Branding sector prospective stakeholder operating in Italy.

Friday, May 13, 2016

Rotary launches its Fellowship on CSR. TWS President Cutuli appointed as Institutional Relations manager

The brand new Rotarian Fellowship of Corporate Social Responsibility supports organizations, either privete or public, in achieveing the main social responsibility objectives, such as accountability, transparency, and ethics. The Fellowship is chaired by Gaetano Papa, Member of Rotary Club of Siracusa Monti Climiti.

Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. The aim is to increase long-term profits through positive public relations, high ethical standards to reduce business and legal risk, and shareholder trust by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Rotary Fellowships are independent groups of Rotarians, family members, program participants and alumni who share a common passion. Being part of a fellowship is a fun way to make friends from around the world.

Fellowship activities vary widely. Members come together around hobbies or interests such as cricket or jazz, or vocations such as writing or medicine. Some groups are purely social while others use their fellowship for service projects.

The Watson Society’s President, Carmelo Cutuli, appointed as Institutional Relations manager of the new Fellowship.

You can contact this new rotarian fellowship by using the information listed in the Rotary Fellowships directory

Thursday, May 14, 2015

TWS partners Rotary District 2080 Conference about Startups, Rome, May 26th

The Virgilio Commission of Rotary International District 2080 is organizing a Conference about startups with subject as follows: ‘Lo Startup d’impresa, quando il supporto va oltre il tutoring’.

The Conference will be held in Rome, Sala Convegni CNR (piazzale Aldo Moro,7) on May 26th, starting at 3.00 pm.

After a brief introduction by Maria Novella Tacci, President of Virgilio Commission of R.I. District 2080, a strategic address for young leaders will be held by Carlo Noto La Diega, R.I. District 2080 Governor and Carlo Radice, President of Associazione Virgilio del Distretto 2080.
Soon after the Rotarian Keynote, a round table will follow, moderatad by Carmelo Cutuli, journalist, fellow of, with Max Berardi, Founder Fareimpresadivertendosi & Vice President Associazione Virgilio del Distretto 2080, Flavia Marzano, President of Associazione Stati Generali dell’Innovazione, Erica Rizziato researcher of CNR, Marco Serra, Open Hub Founder, Beniamino Bimonte, USEit Founder and Annaluce Licheri, President of Osservatorio Italia in Testa.

Other contributes will come from representative of italian startups: Alll, GreenRail, Iquii, Lux Made In and Qurami.

RSVP is appreciated at the address