The Watson Society

Operability Diplomacy Philantropy


The Watson Society

Operability, Diplomacy, Philantropy

The Watson Society is a Non-Profit organization, established in 2013 by a group of professionals from the Corporate Communications sector that intends to promote a new way of thinking about enterprises, shifting away from the usual rules and looking toward new horizons.
As articulated in the Charter, the objectives of the Association are of an operational, diplomatic and philanthropic nature and the Society can count on a growing number of partners and stakeholders, both Italian and foreign.
Among the sources of inspiration for its work, The Watson Society recognizes the Universal Declaration of Human Rights and the Charter of Fundamental Rights of the European Union.


The Watson Society encourages diffusion in Italy of Nation Brander as a profession

Nation Branding aims to measure, build and manage the reputation of Countries. Nation Branding is closely related to Public Diplomacy and in this view is really just a metaphor for how effectively Countries compete with each other for favourable perception, be it with regard to exports, governance, tourism, investment and immigration, culture and heritage, or people (Anholt, 2007).

Nation Brander is who operatively plan and manage Nation Branding activities and may be seen not anymore as a Public Relations or Marketing specialization but a professional role of its own.

The Watson Society decides to support and encourage the diffusion of this relatively new profession to the Italian Country, by the means of its activities of advocacy, raising the awareness of any possible Nation Branding sector prospective stakeholder operating in Italy.

Rotary launches its Fellowship on CSR. TWS President Cutuli appointed as Institutional Relations manager

The brand new Rotarian Fellowship of Corporate Social Responsibility supports organizations, either privete or public, in achieveing the main social responsibility objectives, such as accountability, transparency, and ethics. The Fellowship is chaired by Gaetano Papa, Member of Rotary Club of Siracusa Monti Climiti.

Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. The aim is to increase long-term profits through positive public relations, high ethical standards to reduce business and legal risk, and shareholder trust by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Rotary Fellowships are independent groups of Rotarians, family members, program participants and alumni who share a common passion. Being part of a fellowship is a fun way to make friends from around the world.

Fellowship activities vary widely. Members come together around hobbies or interests such as cricket or jazz, or vocations such as writing or medicine. Some groups are purely social while others use their fellowship for service projects.

The Watson Society’s President, Carmelo Cutuli, appointed as Institutional Relations manager of the new Fellowship.

You can contact this new rotarian fellowship by using the information listed in the Rotary Fellowships directory

TWS partners Rotary District 2080 Conference about Startups, Rome, May 26th

The Virgilio Commission of Rotary International District 2080 is organizing a Conference about startups with subject as follows: ‘Lo Startup d’impresa, quando il supporto va oltre il tutoring’.

The Conference will be held in Rome, Sala Convegni CNR (piazzale Aldo Moro,7) on May 26th, starting at 3.00 pm.

After a brief introduction by Maria Novella Tacci, President of Virgilio Commission of R.I. District 2080, a strategic address for young leaders will be held by Carlo Noto La Diega, R.I. District 2080 Governor and Carlo Radice, President of Associazione Virgilio del Distretto 2080.
Soon after the Rotarian Keynote, a round table will follow, moderatad by Carmelo Cutuli, journalist, fellow of, with Max Berardi, Founder Fareimpresadivertendosi & Vice President Associazione Virgilio del Distretto 2080, Flavia Marzano, President of Associazione Stati Generali dell’Innovazione, Erica Rizziato researcher of CNR, Marco Serra, Open Hub Founder, Beniamino Bimonte, USEit Founder and Annaluce Licheri, President of Osservatorio Italia in Testa.

Other contributes will come from representative of italian startups: Alll, GreenRail, Iquii, Lux Made In and Qurami.

RSVP is appreciated at the address

Successful Rotary District 2080 Conference on startups

About one hundred people packed into a conference that marks a key stage in the path to the italian way of making startups.

Highest Officers from RI District 2080 attended the event that was participated by District 2080 Governor, Carlo Noto La Diega and Governor Elect, Giuseppe Perrone.

Conference was organized by the Virgilio Commission of District 2080, President Maria Novella Tacci in partnership with the Virgilio 2080 Association, President Carlo Radice.

The Conference’s Round Table was moderated by a Rotarian member, Carmelo Cutuli, journalist and Public Relations expert, fellow of
Speakers included senior representatives from Rotary International, Virgilio 2008 Association, CNR Wikipedia, Stati Generali dell’Innovazione Association, Osservatorio Italia in Testa, Open Hub and UseIt. Succesful italian startups #Alll, GreenRail, Iquii, Lux Made In, Qurami and RomeLuxury brought their experiences contributing to the panel.

The Conference, taking place in Rome, hosted by the National Center for Research (CNR) aimed not just to bring together key players involved in startups, but also to mark the official launch of Rotary District 2080 activities in the field, and to showcase – in particular – how Virgilio 2080 Association may be of help to the daily-increasing number of startups founding in Italy.

In addition, participants have learned how the starting up procedures will work in practice, how Rotary’s members will implement this new tools, and the potentially central role of Rotary in offering pro-bono tutoring services.

The Watson Society congratulates Barbara Contini, being elected Italy USA Foundation’s President

TWS President Carmelo Cutuli, on behalf of the Association, congratulates to Mrs Barbara Contini, former Senator of the Italian Republic and Governor of the province of Nassyria, being elected as President of Italy USA Foundation.

Italy USA Foundation was established to honour the friendship between Italians and Americans. The Foundation is an independent institution, that intends to play a bipartisan role on both sides of the Atlantic and whose sole purpose is to promote friendship between Italy and the United States of America.

Contini was born in Milan. She earned two BA in Political science and Japanese language at the University of Naples Federico II, then she obtained a master’s degree in Business Management and Administration and several advanced courses in peacekeeping, crisis situations, humanitarian operations. From 2008 to 2013 she was an Italian senator elected with the The People of Freedom, member of Defense Commission, member of Foreign Affairs Commission, member of Human Rights Commission, president Bilateral Parliamentary Association of Italy Iraq.

For almost thirty years she has worked all over the world, especially in developing nations and crisis areas, included Japan, Singapore, Nepal, Thailand, India, Bangladesh, Indonesia, Thailand, Malaysia, Hong Kong, Europe, USA, Canada, Cuba, Chile, Peru, Argentina, Brazil, Saudi Arabia, United Arab Emirates, Pakistan, India, Morocco, Tunisia, Egypt, Mauritania, Senegal, Nigeria, Tunisia, Turkey, Bosnia and Herzegovina, Croatia, Hungary, Slovenia, Iraq, Kuwait, Sudan, Darfur, Chad, Kenya, Australia, Argentina, Peru, Venezuela, Sweden, Ethiopia, Lebanon, Republic of Macedonia, Albania, Jordan, Tanzania, Israel, Libya, Afghanistan, Yemen, North Korea, China, Uganda, Panama, Canada. She speaks Italian, English, French, Spanish, Japanese, Serbo-Croatian, Arabic.
TWS Association
Via Cosseria n.2
00192 Rome (Italy)
CF 97757920588


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